We’re on a mission to help restaurants build sustainable food delivery systems.
Vol. 13 – January 2021
Figure 8 UpdateGood evening from the team at Figure 8!
We’re on a mission to help restaurants build sustainable food delivery systems that constantly raise the bar for what’s possible… because nobody needs another soggy French fry.
In our first Upd8 of 2021, we reveal how we got here, our brand evolution, and ways we’re committed to supporting restaurants across the country.
ANALYSIS: Our DNA
DESIGN: Our New Look
PRESS: Black Restaurants Deliver

Analysis: Our DNA
From the first pizza delivery to the milkman, food delivery has been evolving for over a century. With the rapidly changing pace of today’s world, we aim to provide access to the tools and knowledge every restaurant needs to thrive in food delivery.

Design: Our New Look
New year, new look. Our updated website, brought to life by the team at Baubo Studio, represents a new chapter for Figure 8 as we work to support restaurants in taking control of their delivery experience.
Visit our website to find information on Figure 8, our services, philosophy, and the beginnings of our multi-media blog, Now Serving.

Press: Black Restaurants Deliver
Over the next five years, Figure 8 is partnering with PepsiCo to support Black-owned restaurants across the country. The Black Restaurants Deliver program is an eight-week consultancy that builds delivery capabilities and optimizes online presence for local restaurants.
Black Restaurants Deliver aims to increase ownership and volume of online sales for over 400 restaurants by developing their native delivery channels and online presence.