We can manage what we can see. Through analytics and reporting, restaurants increase transparency and improve decision-making.
Vol. 09 – September 2021
Figure 8 Update
Sloane Sarmanian
Good morning from the team at Figure 8!
We can manage what we can see. Through analytics and reporting, restaurants increase transparency and improve decision making.
ANALYSIS: SEO Analytics
DESIGN: Sales Reporting
PRESS: Going Native
Analysis: SEO Analytics
When it comes to your website, Google Analytics is the most popular analytics tool with over 70% market share. Using Analytics, you can set goals to measure how often guests complete certain actions, such as clicking “order now”. This helps you determine which actions are driving the most sales.
With the right tracking in place, the next goal is discovery. We wrote a blog post sharing five ways you can boost your SEO and online visibility.
Design: Sales Reporting
To know where you’re going, start with where you’ve been. We created a spreadsheet to track sales trends on a weekly basis. This tool automatically creates charts and statistics that improve sales visibility. Specifically, this tool reports the percentage of total sales from digital channels. And of those sales, how many are native.Press: Going Native
We teamed up with our friends at Oyster Sunday to break down the fees associated with third-party delivery, alongside the benefits of going native.
“With third-party platforms, your profit margins are capped. If you sell more, you pay more, with no efficiencies for a larger check size or the lifetime value of the customer relationship. With native delivery, you can fix your logistics costs so you can make more money as check size increases.”
–Scott Landers
