The three elements of system design and how they can create online hospitality.
Vol. 14 – February 2021
Figure 8 Update
Good evening from the team at Figure 8!
Off-premises orders start online. Welcome your guests with a thoughtful online ordering experience and menu that reflect your brand.
In this month’s newsletter, we highlight the three elements of system design and how they can create online hospitality.
ANALYSIS: The Elements
DESIGN: Online Hospitality
PRESS: Restaurant Unstoppable
Analysis: The Elements
Humans, Hardware, and Software are the elements of system design that blend to form an online ordering experience.
Humans: The key element is your guest. Design your marketplace with the same service that guests receive dining-in. Which wine pairs with the entrée?
Hardware: Laptops and cell phones are where most orders are placed. Test your online experience on both devices to ensure ordering is frictionless.
Software: Work with your online ordering provider to build an experience that has the modern features guests expect, while reflecting your restaurant’s brand.
Art by Tessa York
Design: Online Hospitality
For guests dining off-premises, the food delivery experience starts with online ordering. Creating a branded and well-designed menu is a core part of adding remote elements of hospitality to the experience.
We put together examples of do’s and don’ts to keep in mind when building a hospitality-focused online ordering experience.
Press: Restaurant Unstoppable
Last week, Figure 8 co-founder and systems engineer Scott Landers joined Eric Cacciatore on Episode #777 of Restaurant Unstoppable.
During a live workshop with restaurant operators, Scott discusses creating online hospitality solutions and how the elements of system design come together to create native delivery experiences.
