THE FOOD DELIVERY CYCLE

Better and faster, by design.

The 3 Elements of System Design

HUMANS

From guest to chef to courier and back again, all food delivery systems start and end with humans. Ground your delivery system in the human side of guest experience and operations before considering hardware tools and software optimizations.

HARDWARE

Tablets, pans, robots and vans, oh my! Food delivery exists in the physical world, and hardware is a set of mechanical tools that help move the guest experience off-site.

SOFTWARE

The digital layer of delivery is as promising as it challenging. Software functions as an optimization layer configured to meet the needs of your humans and hardware.

The Food Delivery Cycle

Marketplace

Where guests place their orders online via the restaurant’s native website/app or a third-party aggregator.

Feedback

A post-delivery survey, phone call, or email that helps restaurants learn from their guests and improve the

Kitchen

Order is received, cooked, packed, and dispatched.

Logistics

The outside drivers that makes delivery happen using the restaurant’s in-house staff or outside resources.