Figure 8 in the news
The 4 Components of a Successful Delivery Program
As restaurants transition to business models that are more than 50 percent online and off-site, it is critical to evaluate the full cycle of food delivery.
All delivery business models come down to four components: marketplace, kitchen, logistics, and feedback. To increase the operational efficiency and maximize delivery profitability, it is important to reflect on and integrate each of the components into one system.
Ghost kitchen consultancy supports development of virtual brands
It describes its mission as a “catalyst for helping restaurants and real estate owners remain competitive and develop sustainable food delivery business models.”
Zuul Studios will work with restaurants to streamline their off-site technology stack, build virtual brands, and minimize operating costs – for example, by helping a lunchtime sandwich shop launch a new dinner-focused concept.
Why Is Kellogg’s Diner Selling Food Under 18 Different Restaurant Names on Delivery Apps?
At first glance, the businesses tied to Kellogg’s might resemble ghost kitchens, but they’re actually part of a newer class of online restaurants called “virtual brands,” according to Scott Landers, founder of delivery consultancy Figure 8, whose clients have included restaurant chains like &Pizza and Mexicue.
The world of virtual brands has few rules, and third-party delivery apps have little incentive to enforce them. According to Landers, delivery companies have a vested interest in seeing these virtual businesses succeed. “Every additional virtual brand that signs up for delivery expands their digital footprint,” he says, while new orders boost the bottomline for delivery apps through commissions and marketing fees.
Meet the Underground Power Brokers of NYC Dining: Restaurant Consultants
When luxury gym chain Equinox’s first-ever hotel — marketed as one of the top attractions at $25 billion development Hudson Yards and billed as “the place where compromise doesn’t exist” — opened earlier this year, the matter of who would run the corresponding restaurant was the (many, many) million-dollar question. Whichever restaurant group controlled the space would not only get access to the guests spending up to $8,000 per night to stay at the hotel; employees from companies like Amazon, HBO, Coach, and Facebook; and the projected 125,000 daily visitors to Hudson Yards by 2025 — it would potentially be a partner in future Equinox hotels, too.