Changes in Food Delivery, Introducing Figure 8!

Vol. 1 – January 2020

Figure 8 Update
Happy New Year and welcome to the Figure 8 Update! 👋 We’re excited to introduce this newsletter for sharing our food delivery analysis and designs. In this month’s update, we discuss changes in food delivery, including the introduction of Figure 8! Our analysis dives into switching strategy in the food delivery game, followed by designs on understanding and creating delivery zones for your concept.

Analysis: Delivery Market Saturation

As delivery decelerates, strategy will switch to profitability. After four years of hypergrowth, food delivery is becoming a saturated market. As it continues to mature in 2020, there will be less new territory for expansion. This means that growth will instead come from acquiring existing share from other market segments. We’ll see fewer promotions from third-party delivery as this come down continues and their focus shifts to profitability.

Source: Recode by Vox

Design: Drawing Delivery Zones

Tools, tips, and tricks for drawing delivery zones

Restaurants become responsible for setting their own delivery zones when they switch from third-party to native delivery. While this can be as simple as drawing a line on a map, it’s a key decision to ensure guests receive their order on time, every time. As the market matures, guests expect higher quality service and faster delivery times. Leading restaurants run average delivery times as low as 18 minutes (Jimmy John’s) and 30 minute delivery continues to be the standard (Domino’s and Chipotle).

Press: Feat. Figure 8

Hello, world! Figure Eight Logistics has officially launched as the world’s first food delivery consulting firm. We partner with restaurants to streamline third-party delivery and develop native off-site experiences. We do this by first understanding the restaurant’s brand identity, then clearly expressing that identity through the delivery experience.