Vol. 17 – May 2021
Figure 8 Update
Episode #4 – The Future of Logistics explores the space between logistics innovation and small businesses.
Episode #5 – Choosing Your Concept discusses modern day restaurant formats available to an operator.
Analysis: Evolution of Catering
Catering has long been synonymous with events like weddings and conferences that feature large groups and shared trays. But for catering to come back confidently, we need new options:
Individualization: Packaging meals individually minimizes contact with shared surfaces, while efficiently serving large groups.
Small Groups: As guests gather in smaller groups, menus need to incorporate smaller portion sizes and packages for groups of 10 to 20 people.
Design: Crafting a Catering Program
A well crafted catering program drives revenue at a high operating margin while connecting with guests in a unique way off-premises. The key is choosing the catering program that is best for your restaurant and guests.
In this design, we review the three common catering formats:
1. On-Demand, Occasion Based Meals
2. Order Ahead Boxed Lunches
3. Full Service Events