To practice the art of bundling, start with these three steps:
1. Identify the Experience
Building the bundle starts with having a guest experience in mind — a chef’s recommendation, pre-fixe menu, date night, or family meal.
These bundles are opportunities to bring elements of your restaurant online and directly to your guests.
2. Curate Menu Items
Start building your bundle with an item that’s a crowd favorite. One that is simple to prepare and has a high profit margin.
Then, add a drink, dessert, or complimentary menu items. This is an opportunity to suggest sides and unique beverage pairings. In doing so, you’ll add an element of hospitality to your online ordering experience and encourage guests to discover new combinations.
3. Bundle Pricing
Determining the right price point for your bundle is critical. The goal is to balance value with profit.
There are two common strategies for pricing bundles.
- Convenience — Build a unique set of items that guests can buy in one-click. The convenience is what counts, and no discount needed.
- Value — For commonly ordered item pairs, or when serving large groups, it may make sense to include a slight discount (<10%) in these bundles to promote higher overall check size.