“Vol. 15 – March 2021”Figure 8 Update
ANALOGUESIntroducing Analogues, a new podcast by the team at Figure 8, where we explore the space between things, connecting ideas through the lens of logistics — always in 8 minutes or less. Episode 1 – History of Delivery Episode 2 – How Food Moves
Analysis: Benefits of Bundles
Bundles offer more than a great deal, they’re an experience that can elevate your brand and improve your efficiency.
1. Brand Curation
Bundling allows you to showcase your brand and create experiences that bring a touch of hospitality to the online ordering experience.
2. Kitchen Efficiency
The perfect bundle features items that are quick to prepare and have a balanced food cost. As more guests order bundles, the kitchen will become even more efficient.
Design: How-to Build Bundles
A bundle is defined as two or more menu items offered together. Thoughtfully curated bundles can be a restaurant’s secret sauce to increasing check size, profits, and guest satisfaction.
To practice the art of bundling, we created a guide with three simple steps:
1. Identify the Experience
2. Curate Menu Items
3. Bundle Pricing